Writing
Notes on product data operations.
What breaks in product listings, why it goes unnoticed, and what to do about it. Written from the work, not from a keyword list.
A part number is not a barcode. Channels know the difference.
Most catalogs we scan carry a part number and no barcode. Whether that costs you anything depends on a distinction almost nobody makes explicit.
We scanned 65 aftermarket catalogs. Four were clean.
We ran the same check across 65 automotive aftermarket sites. Only 18 could be read automatically, and just four of those came back with nothing wrong.